{"id":6888,"date":"2025-04-23T13:53:54","date_gmt":"2025-04-23T13:53:54","guid":{"rendered":"https:\/\/ajayiadebayo.com\/?p=6888"},"modified":"2025-04-23T13:53:54","modified_gmt":"2025-04-23T13:53:54","slug":"digital-marketing-mistakes-that-could-be-killing-your-growth-and-how-to-fix-them","status":"publish","type":"post","link":"https:\/\/ajayiadebayo.com\/blog\/2025\/04\/23\/digital-marketing-mistakes-that-could-be-killing-your-growth-and-how-to-fix-them\/","title":{"rendered":"What Is Email Marketing (And Why It Still Works)?"},"content":{"rendered":"<h2 class=\"\" data-start=\"207\" data-end=\"263\"><strong data-start=\"210\" data-end=\"263\">What Is Email Marketing (And Why It Still Works)?<\/strong><\/h2>\n<p class=\"\" data-start=\"265\" data-end=\"439\">If you think email marketing is dead, think again. It\u2019s not just <em data-start=\"330\" data-end=\"337\">alive<\/em>\u2014it\u2019s thriving. In fact, it might just be the most underrated weapon in your entire marketing toolbox.<\/p>\n<p class=\"\" data-start=\"441\" data-end=\"647\">Let\u2019s talk about what email marketing <em data-start=\"479\" data-end=\"487\">really<\/em> is, why it\u2019s still one of the most powerful tools you can use in 2025, and how you can start using it to grow your business (without sounding like a spam bot).<\/p>\n<hr class=\"\" data-start=\"649\" data-end=\"652\" \/>\n<h3 class=\"\" data-start=\"654\" data-end=\"703\"><strong data-start=\"661\" data-end=\"703\">So\u2026 What Exactly <em data-start=\"680\" data-end=\"684\">Is<\/em> Email Marketing?<\/strong><\/h3>\n<p class=\"\" data-start=\"705\" data-end=\"857\">At its core, <strong data-start=\"718\" data-end=\"737\">email marketing<\/strong> is about building and nurturing relationships through one of the most direct channels on the internet: someone\u2019s inbox.<\/p>\n<p class=\"\" data-start=\"859\" data-end=\"939\">It\u2019s not just about blasting offers and hoping for clicks. Good email marketing:<\/p>\n<ul data-start=\"940\" data-end=\"1013\">\n<li class=\"\" data-start=\"940\" data-end=\"956\">\n<p class=\"\" data-start=\"942\" data-end=\"956\">Feels personal<\/p>\n<\/li>\n<li class=\"\" data-start=\"957\" data-end=\"971\">\n<p class=\"\" data-start=\"959\" data-end=\"971\">Builds trust<\/p>\n<\/li>\n<li class=\"\" data-start=\"972\" data-end=\"989\">\n<p class=\"\" data-start=\"974\" data-end=\"989\">Solves problems<\/p>\n<\/li>\n<li class=\"\" data-start=\"990\" data-end=\"1013\">\n<p class=\"\" data-start=\"992\" data-end=\"1013\">And yes, drives sales<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"1015\" data-end=\"1211\">Whether it\u2019s a welcome email, a weekly newsletter, or a sales campaign, email marketing is your chance to talk <em data-start=\"1126\" data-end=\"1136\">directly<\/em> to your audience\u2014no algorithms, no distractions, just you and your reader.<\/p>\n<hr class=\"\" data-start=\"1213\" data-end=\"1216\" \/>\n<h3 class=\"\" data-start=\"1218\" data-end=\"1278\"><strong data-start=\"1225\" data-end=\"1278\">Why Is Email Marketing Still Crushing It in 2025?<\/strong><\/h3>\n<p class=\"\" data-start=\"1280\" data-end=\"1448\">We get it\u2014social media is flashy, TikTok is trending, and AI tools are popping up everywhere. But email marketing? It&#8217;s the steady engine that quietly gets things DONE.<\/p>\n<p class=\"\" data-start=\"1450\" data-end=\"1476\">Here\u2019s why it still works:<\/p>\n<h4 class=\"\" data-start=\"1478\" data-end=\"1513\">\u2705 <strong data-start=\"1485\" data-end=\"1513\">1. You Own Your Audience<\/strong><\/h4>\n<p class=\"\" data-start=\"1514\" data-end=\"1663\">Social platforms can change the rules anytime (remember when your Facebook reach tanked overnight?). Your email list? That\u2019s <em data-start=\"1639\" data-end=\"1646\">yours<\/em>. No gatekeepers.<\/p>\n<h4 class=\"\" data-start=\"1665\" data-end=\"1692\">\u2705 <strong data-start=\"1672\" data-end=\"1692\">2. It\u2019s Personal<\/strong><\/h4>\n<p class=\"\" data-start=\"1693\" data-end=\"1875\">With segmentation and automation, you can tailor messages to people based on what they\u2019ve bought, clicked, or cared about. It\u2019s like having a conversation\u2014not shouting into the void.<\/p>\n<h4 class=\"\" data-start=\"1877\" data-end=\"1913\">\u2705 <strong data-start=\"1884\" data-end=\"1913\">3. It Drives Real Revenue<\/strong><\/h4>\n<p class=\"\" data-start=\"1914\" data-end=\"2048\">Email marketing still delivers an average <strong data-start=\"1956\" data-end=\"1989\">ROI of $36 for every $1 spent<\/strong>. That\u2019s better than any social media platform, hands down.<\/p>\n<h4 class=\"\" data-start=\"2050\" data-end=\"2097\">\u2705 <strong data-start=\"2057\" data-end=\"2097\">4. It Builds Relationships Over Time<\/strong><\/h4>\n<p class=\"\" data-start=\"2098\" data-end=\"2260\">Email lets you nurture leads, check in with existing customers, and keep your brand top-of-mind. Not every email sells\u2014some simply say, \u201cHey, we\u2019re here to help.\u201d<\/p>\n<hr class=\"\" data-start=\"2262\" data-end=\"2265\" \/>\n<h3 class=\"\" data-start=\"2267\" data-end=\"2329\"><strong data-start=\"2274\" data-end=\"2329\">The Types of Emails Your Business Should Be Sending<\/strong><\/h3>\n<p class=\"\" data-start=\"2331\" data-end=\"2457\">Not all emails are created equal. To get results (and not land in the spam folder), you need to send the right kind of emails:<\/p>\n<ul data-start=\"2459\" data-end=\"2812\">\n<li class=\"\" data-start=\"2459\" data-end=\"2512\">\n<p class=\"\" data-start=\"2461\" data-end=\"2512\"><strong data-start=\"2461\" data-end=\"2479\">Welcome Emails<\/strong> \u2013 Make a great first impression.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2513\" data-end=\"2565\">\n<p class=\"\" data-start=\"2515\" data-end=\"2565\"><strong data-start=\"2515\" data-end=\"2530\">Newsletters<\/strong> \u2013 Share tips, stories, or updates.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2566\" data-end=\"2625\">\n<p class=\"\" data-start=\"2568\" data-end=\"2625\"><strong data-start=\"2568\" data-end=\"2582\">Promotions<\/strong> \u2013 Announce sales, offers, or new products.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2626\" data-end=\"2681\">\n<p class=\"\" data-start=\"2628\" data-end=\"2681\"><strong data-start=\"2628\" data-end=\"2646\">Drip Campaigns<\/strong> \u2013 Educate your audience over time.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2682\" data-end=\"2750\">\n<p class=\"\" data-start=\"2684\" data-end=\"2750\"><strong data-start=\"2684\" data-end=\"2711\">Cart Abandonment Emails<\/strong> \u2013 Bring people back who almost bought.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2751\" data-end=\"2812\">\n<p class=\"\" data-start=\"2753\" data-end=\"2812\"><strong data-start=\"2753\" data-end=\"2777\">Re-engagement Emails<\/strong> \u2013 Wake up your sleepy subscribers.<\/p>\n<\/li>\n<\/ul>\n<hr class=\"\" data-start=\"2814\" data-end=\"2817\" \/>\n<h3 class=\"\" data-start=\"2819\" data-end=\"2876\"><strong data-start=\"2826\" data-end=\"2876\">But&#8230; Does Anyone Even <em data-start=\"2852\" data-end=\"2858\">Open<\/em> Emails Anymore?<\/strong><\/h3>\n<p class=\"\" data-start=\"2878\" data-end=\"2916\">Yes, they do\u2014if you\u2019re doing it right.<\/p>\n<p class=\"\" data-start=\"2918\" data-end=\"3115\">If your subject lines are intriguing, your content is valuable, and your tone is human (not robotic), people will <em data-start=\"3032\" data-end=\"3038\">want<\/em> to hear from you. The trick is to focus less on selling and more on serving.<\/p>\n<p class=\"\" data-start=\"3117\" data-end=\"3267\">People still check their email every day. In fact, the average person checks it <strong data-start=\"3197\" data-end=\"3215\">20 times a day<\/strong>. That\u2019s 20 chances to connect, help, and add value.<\/p>\n<hr class=\"\" data-start=\"3269\" data-end=\"3272\" \/>\n<h3 class=\"\" data-start=\"3274\" data-end=\"3345\"><strong data-start=\"3281\" data-end=\"3345\">.Getting Started with Email Marketing (Without the Overwhelm)<\/strong><\/h3>\n<p class=\"\" data-start=\"3347\" data-end=\"3381\">Here\u2019s a simple starter game plan:<\/p>\n<ol data-start=\"3382\" data-end=\"3736\">\n<li class=\"\" data-start=\"3382\" data-end=\"3452\">\n<p class=\"\" data-start=\"3385\" data-end=\"3452\"><strong data-start=\"3385\" data-end=\"3413\">Choose an Email Platform<\/strong> (like Mailchimp, ConvertKit, or Brevo)<\/p>\n<\/li>\n<li class=\"\" data-start=\"3453\" data-end=\"3513\">\n<p class=\"\" data-start=\"3456\" data-end=\"3513\"><strong data-start=\"3456\" data-end=\"3480\">Create a Lead Magnet<\/strong> (a freebie to encourage signups)<\/p>\n<\/li>\n<li class=\"\" data-start=\"3514\" data-end=\"3599\">\n<p class=\"\" data-start=\"3517\" data-end=\"3599\"><strong data-start=\"3517\" data-end=\"3536\">Build Your List<\/strong> (start collecting emails from your site, socials, and clients)<\/p>\n<\/li>\n<li class=\"\" data-start=\"3600\" data-end=\"3668\">\n<p class=\"\" data-start=\"3603\" data-end=\"3668\"><strong data-start=\"3603\" data-end=\"3631\">Write a Welcome Sequence<\/strong> (even 3\u20135 emails is enough to start)<\/p>\n<\/li>\n<li class=\"\" data-start=\"3669\" data-end=\"3736\">\n<p class=\"\" data-start=\"3672\" data-end=\"3736\"><strong data-start=\"3672\" data-end=\"3691\">Keep Showing Up<\/strong> (weekly or bi-weekly newsletters work great)<\/p>\n<\/li>\n<\/ol>\n<p class=\"\" data-start=\"3738\" data-end=\"3869\">Don\u2019t wait for your list to be \u201cbig enough.\u201d Start now. The best time to grow your list was yesterday. The second-best time? Today.<\/p>\n<hr class=\"\" data-start=\"3871\" data-end=\"3874\" \/>\n<h3 class=\"\" data-start=\"3876\" data-end=\"3931\">. Final Thoughts: Email Marketing Is Still the MVP<\/h3>\n<p class=\"\" data-start=\"3933\" data-end=\"4139\">In a world of fleeting likes and ever-changing algorithms, email marketing gives you stability, connection, and consistent sales. It may not be the newest toy in the box\u2014but it\u2019s the one that <em data-start=\"4125\" data-end=\"4138\">still works<\/em>.<\/p>\n<p class=\"\" data-start=\"4141\" data-end=\"4354\">At <strong data-start=\"4144\" data-end=\"4171\">Webiit Technologies LTD<\/strong>, we help businesses create email strategies that actually connect with people (not annoy them). If you&#8217;re ready to start building trust and revenue through email, we\u2019re here to help.<\/p>\n<p class=\"\" data-start=\"4356\" data-end=\"4458\">\ud83d\udc49 <strong data-start=\"4359\" data-end=\"4458\">Let\u2019s create email campaigns your customers look forward to. [Contact us today] to get started.<\/strong><\/p>\n<p data-start=\"4248\" data-end=\"4335\"><strong data-start=\"1084\" data-end=\"1130\">Reach out to us now and let\u2019s get started!<\/strong><\/p>\n<p data-start=\"4248\" data-end=\"4335\"><span class=\"x19la9d6 x1fc57z9 x6ikm8r x10wlt62 x19co3pv x1g5zs5t xfibh0p xiy17q3 x1xsqp64 x1lkfr7t xexx8yu x4uap5 x18d9i69 xkhd6sd\"><span class=\"xrtxmta x1bhl96m\">\ud83d\udc47\ud83c\udffb<\/span><\/span><span class=\"x19la9d6 x1fc57z9 x6ikm8r x10wlt62 x19co3pv x1g5zs5t xfibh0p xiy17q3 x1xsqp64 x1lkfr7t xexx8yu x4uap5 x18d9i69 xkhd6sd\"><span class=\"xrtxmta x1bhl96m\">\ud83d\udc47\ud83c\udffb<\/span><\/span><span class=\"x19la9d6 x1fc57z9 x6ikm8r x10wlt62 x19co3pv x1g5zs5t xfibh0p xiy17q3 x1xsqp64 x1lkfr7t xexx8yu x4uap5 x18d9i69 xkhd6sd\"><span class=\"xrtxmta x1bhl96m\">\ud83d\udc47\ud83c\udffb<\/span><\/span><span class=\"x19la9d6 x1fc57z9 x6ikm8r x10wlt62 x19co3pv x1g5zs5t xfibh0p xiy17q3 x1xsqp64 x1lkfr7t xexx8yu x4uap5 x18d9i69 xkhd6sd\"><span class=\"xrtxmta x1bhl96m\">\ud83d\udc47\ud83c\udffb<\/span><\/span><span class=\"x19la9d6 x1fc57z9 x6ikm8r x10wlt62 x19co3pv x1g5zs5t xfibh0p xiy17q3 x1xsqp64 x1lkfr7t xexx8yu x4uap5 x18d9i69 xkhd6sd\"><span class=\"xrtxmta x1bhl96m\">\ud83d\udc47\ud83c\udffb<\/span><\/span><span class=\"x19la9d6 x1fc57z9 x6ikm8r x10wlt62 x19co3pv x1g5zs5t xfibh0p xiy17q3 x1xsqp64 x1lkfr7t xexx8yu x4uap5 x18d9i69 xkhd6sd\"><span class=\"xrtxmta x1bhl96m\">\ud83d\udc47\ud83c\udffb<\/span><\/span><span class=\"x19la9d6 x1fc57z9 x6ikm8r x10wlt62 x19co3pv x1g5zs5t xfibh0p xiy17q3 x1xsqp64 x1lkfr7t xexx8yu x4uap5 x18d9i69 xkhd6sd\"><span class=\"xrtxmta x1bhl96m\">\ud83d\udc47\ud83c\udffb<\/span><\/span><span class=\"x19la9d6 x1fc57z9 x6ikm8r x10wlt62 x19co3pv x1g5zs5t xfibh0p xiy17q3 x1xsqp64 x1lkfr7t xexx8yu x4uap5 x18d9i69 xkhd6sd\"><span class=\"xrtxmta x1bhl96m\">\ud83d\udc47\ud83c\udffb<\/span><\/span><span class=\"x19la9d6 x1fc57z9 x6ikm8r x10wlt62 x19co3pv x1g5zs5t xfibh0p xiy17q3 x1xsqp64 x1lkfr7t xexx8yu x4uap5 x18d9i69 xkhd6sd\"><span class=\"xrtxmta x1bhl96m\">\ud83d\udc47\ud83c\udffb<\/span><\/span><br \/>\n<a href=\"https:\/\/wa.link\/65r4kn\">https:\/\/wa.link\/65r4kn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"tx-excerpt\">What Is Email Marketing (And Why It Still Works)? If you think email marketing is dead, think again. It\u2019s not just alive\u2014it\u2019s thriving.","protected":false},"author":2,"featured_media":6903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[42],"tags":[],"class_list":["post-6888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-funnel-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/ajayiadebayo.com\/blog\/wp-json\/wp\/v2\/posts\/6888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ajayiadebayo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ajayiadebayo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ajayiadebayo.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ajayiadebayo.com\/blog\/wp-json\/wp\/v2\/comments?post=6888"}],"version-history":[{"count":0,"href":"https:\/\/ajayiadebayo.com\/blog\/wp-json\/wp\/v2\/posts\/6888\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ajayiadebayo.com\/blog\/wp-json\/wp\/v2\/media\/6903"}],"wp:attachment":[{"href":"https:\/\/ajayiadebayo.com\/blog\/wp-json\/wp\/v2\/media?parent=6888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ajayiadebayo.com\/blog\/wp-json\/wp\/v2\/categories?post=6888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ajayiadebayo.com\/blog\/wp-json\/wp\/v2\/tags?post=6888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}